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What is a Product Brief? An Understandable Guide

The "product brief" is a one-page overview of a product, which is typically used as an internal document. It provides a summary of the product and defines its business benefits. It specifies what a product is and what the product can do.

The most critical factor in a successful product launch is teamwork. Team members must work together to create a strategy, identify product objectives, and move ahead with the product development process. A product brief is an excellent method to keep everyone on the same page, including stakeholders.

This guide will discuss what goes into a product brief and some strategies and examples you can use to create your own. Let’s get started!

Product brief
Product brief

What is a Product Brief?

A product brief, also known as a product development brief, outlines the objectives, qualities, and general course of a product. It specifies the specifications and essential product data a product team requires to create a new service or product.

The team uses it to guide the product’s development process. It ensures that all team members are working towards the same goals and that the product meets the needs of its intended users.

What is a Product Brief?
What is a Product Brief?

Why is The Product Brief So Important?

The product brief is one of the most critical documents for a company. It has many benefits and the Following are major ones.

· Provides Clarity:

To reach a common goal, it’s essential to be as explicit as possible when dealing with people. A product brief gives clarity by combining all of the vital facts about your product. There is less danger of error during product development if everyone understands the shared aim and their specific role in achieving that goal.

· Boosts productivity:

Teams that know what they’re doing can do more in less time. Your brief saves time by eliminating the need for explanation and ensuring everyone is working towards the same goal. This way, everyone knows what needs to be accomplished and the deadline. It ultimately leads to the success of your project.

· Reduce Errors:

To avoid product development mistakes, all parties involved must grasp the common goal and how they may contribute to attaining it. As a way to make sure that everyone is on the same page, consider using a product brief among your colleagues.

· Save Time and Energy:

It can save a lot of time and energy down the road by avoiding misunderstandings and confusion. And many team members can follow this brief to work directly. It will save your time to explain again and again.

Why is The Product Brief So Important?
Why is The Product Brief So Important?

What Does the Product Brief Contain?

The structure will vary depending on the service type, but some common elements are often included. Here are some of the things it will include:

Product Name and Description:

It is usually the first thing that appears in a product brief, giving the reader an overview of what the product is and does.

Features and Benefits:

This section details what the product can do and how it can benefit the user.

Target Market:

One of the most important things is to know your target audience. It is essential to ensure that your product is appealing to the right people.


What are your competitors? What are their advantages and disadvantages? When you have these answers, you can be sure what are your products’ advantages.


Pricing is usually included near the end of the brief, giving an idea of how much the product will cost.


What is the timeline to develop the product and what is the deadline?


You need to set one goal for your product and the measuring methods for success.

Other Important Information:

It could include the product’s size, weight, dimensions, and other relevant details.

How to Write an Effective Product Brief?

The following are the essential steps you can follow.

1. Determine the Matter at Hand.

Before writing one brief, ensure you know what you’re trying to accomplish. If you do this first, you’ll have a basis for building your product and solution. You need to have an understanding of who the customer is and what they need in this file. If you do this, your business strategy will be clear from day one.

2. Describe the Features of the Product.

The features part will probably take up most of your writing time. When presenting each feature, keep the user’s experience in mind. It should be clear and concise.

It can include information on what the product does, how it works, and what benefits it offers. Be sure to use language that is easy to understand and avoid technical jargon. In addition, make sure to include any relevant images or videos that will help illustrate the features of your product.

3. Discuss When you Will Launch Your Product.

This part should include a detailed timeline of when each stage of the launch process will take place, as well as any pertinent information about the product itself. Additionally, you will need to explain why you have chosen this particular launch date and how it will benefit both the company and the customer.

By providing a well-thought-out and convincing argument, you can ensure that your product launch is successful.

4. Name Your Product

During the development process, give your product a working name. Consider a tagline to accompany your product name.

There are many benefits to naming your products. It can help your team members understand what it focuses on and what are its advantages. And it will be helpful to create marketing materials and other design files as most of these works need to contain the product name.

When choosing a name for your product, there are a few things to keep in mind.

  • First, make sure the name is easy to pronounce and spell.
  • Second, choose a name that is relevant to your product and conveys its key benefits.
  • Finally, avoid names that are too similar to other products on the market.

5. Revise and Share

Once you have completed your brief document, revise it wisely to tackle any mistakes. When you’re designing a new product, it’s important to get feedback from as many people as possible.

Sharing with others helps to ensure that you’re on the right track and that your product is meeting the needs of your target market.

Sharing also allows you to get valuable input from people who may have different perspectives from your own. It can help you improve your product and make it more appealing to potential customers.

So, don’t be afraid to share your product brief with others! It’s an essential part of the design process, and it can help you to create a better product.

How to Write an Effective Product Brief?
How to Write an Effective Product Brief?

Tips to Write a New Product Brief

· Keep It Short and Sweet

You need to be as concise as possible. It means getting straight to the point and avoiding any unnecessary details. The shorter your brief, the easier it will be for your team to understand and act on it.

· Be Clear About What the Product or Service Is and What It Does:

A well-written product brief will be clear and concise and will avoid using jargon or technical terms that may not be familiar to the reader. It is vital to focus on communicating the value proposition of the product or service in plain language.

· Focus on The Benefits of The Product or Service:

It is important to focus on how the product or service will make the lives of its users better. What problem does it solve? How will it make life easier for its users?

· Be Sure to Include Contact Information:

It should include contact information so that interested parties can get in touch with you to learn more about the product or service. Be sure to include your name, email address, and phone number so that people can easily get in touch with you.

By following these simple tips, you can write an effective product brief that will help to generate interest in your service.

Product Brief Example

If you’re unsure how to write a product brief, plenty of resources are available online and in print. Consider the following templates.

Example 1:

You can use this product portfolio template. You may find this particularly useful for creating a one-pager that still accomplishes its purpose.

Product brief example
Product brief example

Download Here

Example 2:

When you use ClickUp’s product brief template, you and your team can remain on the same page for a successful launch.

You can quickly arrange the most important aspects of your product development into one coherent document using ClickUp’s pre-built template.

Product brief example from ClickUp
Product brief example from ClickUp

Download Here


Creating a product brief is an essential step in the product development process, and it can help you achieve transparency and alignment within your company. By developing a clear and concise document outlining your goals for the product, you can better communicate with everyone involved to create a successful outcome. Have you created a product brief for your latest project? If not, try using our tips to get started today.

You May Also Like:

The Ultimate Guide to Create a Successful Client Brief

Effective Ways and Tips to Write a Progress Report

A Comprehensive Guide to Capacity Planning

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